Lancôme Laboratories have identified that skin well-nourished with moisture is characterized by the presence of certain proteins on the skin surface which are the result of gene expression. Lancôme invents Génifique Nutrics. Its formula stimulates the production of barrier reinforcing proteins on the skins surface. Immersed in a velvety rich cream, skin is instantly comfortable and nourished with moisture to leave the skin feeling softer and suppler.