The ghd Aura Professional lets you style while you dry, giving you speedy ultimate root-lifting volume and super smooth shine . With two breakthrough innovations in technology, ghd aura offers a truly new drying and styling experience that delivers the ultimate in luxurious volume and a smooth, shiny finish. Laminair™ technology delivers a 42% more concentrated stream of air compared to its predecessor, meaning you can work on one section of hair, without disturbing the others, giving you exceptional styling precision and control. While the innovative Cool-Wall™ technology keeps the outer casing and nozzle cool to touch, ensuring you can style much closer to the root for impressive volume. Variable power and heat settings allow better control during styling and a cold shot button locks your style in place. The advanced ioniser removes static from the hair for frizz-free results with no fly-aways. In addition to this, the new ghd aura is quieter and lighter for a more comfortable drying and styling experience. A 4m long power cable gives total flexibility allowing you to dry your hair wherever, whenever, with complete ease of use. ghd authenticity guaranteed.