Brilliant™ Shampoo is a daily deep cleansing shampoo that moisturises too. Takes away product build-up and debris; not everything else. Makes comb-through simple. Helps soothe your scalp with certified organic calendula, camellia and aloe. Promotes shiny, healthy, clean hair Excellent for textured or chemically-treated hair Active Ingredients: Aloe: Possessed of strong soothing properties, this desert succulent is a source of moisture. Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.