Shampure™ Shampoo is a pure, gentle daily shampoo with Morikue™ protein that cleanses and fortifies any type of hair. Infusing it with one of Aveda's original aromas: a calming mix of 25 pure flower and plant essences. Soothing aroma For all hair types Active Ingredients: Rosemary: A natural antiseptic with an invigorating effect on both body and mind, used for centuries to cleanse and condition hair. Lavender: Soothing to stressed skin, refreshing and relaxing to both body and mind. Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.