Color Conserve™ Shampoo extends the vibrance of colour-treated hair as only nature can. Our gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can't - resist fading. Keeps hair colour vibrant longer Protects colour-treated hair from damaging effects of sun, water and environmental stresses Leaves hair silky, soft and shiny Active Ingredients: Lavender: Soothing to stressed skin, refreshing and relaxing to both body and mind. Ylang Ylang: This sweetly seductive aroma is renowned as an aphrodisiac. In parts of Asia, for instance, there is a centuries-old tradition of spreading the flowers of the ylang ylang tree on the marriage bed of newlyweds. Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.