Humectant-rich pomade, with plant-derived aroma, enhances curl. Especially effective in dry climates, it activates and maintains wave in textured or treated hair. Defines and adds shine 75ml Active Ingredients: Aloe: Possessed of strong soothing properties, this desert succulent is a source of moisture. Flax: One of the oldest plants in cultivation, flax seed yields an extract that is a natural holding agent. Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.