Our innovative formula transforms in your hands; from a powder to a light, absorbent lotion* then makes magic in your hair, increasing its diameter and creating an abundance of texture and volume. Instantly thickens hair by 17% Relies on natural bulking agents acacia gum and kaolin clay Creates matte texture Great for creating a gritty, second-day hair look *Product that has liquefied will not affect performance. Do not allow product to freeze. Active Ingredients: Acacia: While Ancient Hebrews considered Acacia wood to be sacred, the Aztecs used the gum as both a dye and food, eating the seedpods as an aphrodisiac. Acacia gum adds volume to fine hair. 20g Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.
