Best for removing dull yellow tones, this silver shampoo is colour safe and makes blonde and silver hair sparkle. It revives true natural grey tones, banishing brassy tones and refreshing salon colour. Key ingredients and benefits: Violet Mica - A colour shine molecule that is designed to help remove brassiness from blonde and silver hair. Dessert Lime - A natural antioxidant that helps fight free radicals and prevent premature aging. Aloe Vera - A plant based extract that is designed to soften and hydrate the hair. Jojoba Esters - Naturally derived from Jojoba oil helping to retain colour and prevent fading. How to use: After wetting hair, apply liberally. Massage into scalp and around the hairline. Leave in for a minimum of 2 minutes and for a more intense result leave in for a maximum of 5 minutes, then rinse. What O&M say: Lifestyle can cause even the most brilliant of blondes to lose some of their punch over time, this cleans, brightens and refreshes all blondes from roots to ends. Most importantly, it's gentle enough to use on the most lightened hair and strong enough to make a difference.