Holland & Barrett Bold Black Rice is not your average rice. It is naturally black due to its anthocyanin content, so why not try something different and add a splash of colour to your home cooking? Creamy in texture, nutty in flavour; for discerning chefs everywhere! Holland & Barrett Bold Black Rice is not your average rice. It is naturally black due to its anthocyanin content, so why not try something different and add a splash of colour to your home cooking? Creamy in texture, nutty in flavour; for discerning chefs everywhere!