Bertie & Jack was started by artists Rebecca Macey-Cross and Emma Hughes shortly after having their children, who the company is named after. The kooky cut-out designers began experimenting with cutting their original illustrations in 2009, launching their first market stall in Bath soon after. They source all their materials from the rest of the surrounding south-west of England. They aim to make art work accessible to everyone, creating fun and colourful pieces that jog memories and create new ones. All patterns are designed in-house and are inspired by popular interior trends, as well as the catwalks and the high street.