Smart by name, smart by nature- the Sage by Heston Blumenthal The Smart Waffle™ automatically knows the correct cooking time for your waffles, for perfect fuss free results. Good waffle batters start with sticky ingredients. How do you make crispy golden waffles without the mess? The wide wrap around moat catches and cooks overflow for easy cleanup. With Waffle IQ™, the cooking time is automatically calculated to suit your waffle style and colour. Simply select Belgian, Classic, Chocolate or Buttermilk, your preferred colour from light to dark and pour in the batter mix - the waffle maker will do the rest. There is also a custom setting which allows you to set your own waffle style!