Top features: - Dynamic personal coaching to keep you in top shape - Built-in GPS to track your activities accurately - PurePulse continuous heartrate monitor to measure health over time - Store and play music to push and inspire you - Up to 4 days of battery life for reliability Dynamic person coachingWorkout effectively and accurately with the Fitbit Ionic. This smartwatch provides you with thorough and easy-to-follow on-screen guidance for all your squats, stretches and more, and adjusts routines according to your feedback.Multi-sport tracking modes help you become your fittest by displaying real-time stats to help you keep pushing the bar. Built-in GPSThe Ionic's built-in GPS lets you easily track run, walk and hike stats and map routes so that you are always on top of your activities. PurePulse continuous heart rate monitor Be proactive in maintaining good health. This smartwatch helps you monitor your resting heart rate and understand your heart rate trends over time to stay in control of your cardiovascular health.Count the number of laps you swim, calories burned and much more. Use your cardio fitness score to improve aerobic performance and follow personalised breathing sessions to maintain a good heart rate. Store and play musicThis Fitbit smartwatch lets you store over 300 of your favourite songs to help push and inspire you during your hard work. Up to 4 days of battery lifeThe Fitbit Ionic's long battery life means you can rely on it to focus on improving your overall physical performance and health.