Vivid 4K HDR images meet Elegance & Flexibility. The EX700 series can deliver amazing 4K HDR pictures from streaming services and Ultra HD Blu-ray*. A slim design with metal frame & stand complements the great picture. Thanks to ?Switch Design? you can adjust the stand to work with your furniture or AV accessories. 4K HDR. True to Life Colour thanks to Enhanced Picture Processing. Our 4K HDR technology uses our professional picture quality know-how for delivering beautiful lifelike images accurate to the director?s intention.Wide Colour Spectrum. For Colour Accuracy Over a Wide Range By using a special Wide Colour Phosphor technology we produce a broader colour range than some. It covers more than 90% of DCI standards. Wide Colour Spectrum TVs give a more subtle natural toned colour palette which unlike many LCD TVs looks authentic in a variety of scenes. 4K Pure Direct For Smoother Crisper Motion and Colour Accuracy. During 4K signal transmission to the TV via HDMI the colour information can be slightly compromised resulting in less-than-ideal colour shading and gradation. With 4K Pure Direct all colour information and full resolution is transmitted to the TV so that the picture retains its crisp rich colours as intended in 4K Ultra HD. Multi HDR Support. Be ready for High Dynamic Range Movies & TV. Our 4K TVs support multiple HDR formats such as HDR10 found on UHD Blu-ray discs and with the 2017 models now Hybrid Log Gamma (HLG) the HDR format developed by the BBC and Japan's NHK. Switch Design Adjustable Stand - designed to suit any environment Wide or narrow subtle or bold ? with two distinct styles in one adjustable stand design you can change the look of your TV as often as you decorate. Also a great way to make space for AV accessories like soundbars under your new TV. Video On Demand is Already in 4K. Compatible with 4K Ultra HD Netflix* Amazon Video* & YouTube Because 4K internet video streaming is now supported by YouTube NETFLIX and Amazon Video a wide variety of high-quality content is easily at fingertips. The UHD video signals are processed by our own 4K High-Precision Chroma Processor to achieve crisp beautiful images.*Subscription required. Not all content is in 4K & HDR. Go The Other Way with Freeview Play. Freeview Play combines catch-up on-demand services and live television together in one place with no monthly costs. Find programmes from BBC iPlayer ITV Hub All 4 Demand 5 and UKTV Play sitting alongside 70 TV channels and 15 HD channels. You d