Is it a beautiful piece of artwork or is it a TV with cutting edge technology? Samsung's The Frame is both. Samsung continue to evolve the home viewing experience by creating a TV that blends seamlessly and artistically into your living space. In standby mode it displays art, either from its own expandable library, or you can upload pictures and photos yourself, so your TV transforms into an art piece to enhance your living space. It can mount flush to the wall like a picture in a gallery, or be displayed on a stand (wall mount and basic stand included). And it's blessed with Samsung's latest top-notch TV tech. Enjoy a stunning Certified Ultra HD 4K HDR picture, access a world of online entertainment via Samsung's Smart Hub, and control all compatible devices via one remote control. The Frame is a masterpiece of home entertainment. Art Mode In Art Mode, instead of fading to a black screen on standby, the Frame displays a range of custom designed pieces of art, blending with your interior design. Frame Design Because it looks like a picture frame, its elegant looks enhance the surroundings, looking equally striking on or off. Brightness Sensor Detecting ambient light, a sensor automatically adjusts the brightness to suit the environmental lighting, so the artwork is always displayed how it was meant to be seen. Customisable Frame Bezel It's customisable too, with a choice of wooden bezel colour frames available (sold separately) so you can find the perfect match to your interior. Each frame attaches and detaches easily with magnets. Your Own Art Collection Frame your most loved moments. Upload your own photos or pictures from your smart phone or via USB stick. Samsung Art Collection The Frame includes its own gallery of images, including landscapes, wildlife, architecture, still life, digital art and drawing, with an exceptional further selection available to purchase from the Samsung Art Store. Customisable Presentation Easily customise the background mount colour and layout of the art to best match your interior design. Smart View App By using the Smart View App (available on iOS and Android) you can browse artwork and control The Frame, all from your mobile device. Motion Sensor When The Frame detects motion in the room it can ensure an image is displayed, fading to black when the room's empty to save power. Seamless Integration Using the No-Gap wall mount (included), The Frame can be hung flush to the wall, just like an actual picture. And the Near Invisible Optical Cable (included) eliminates cable clutter from around the TV. 4K UHD with Upscaling The Frame's Certified Ultra HD 4K resolution screen takes you to the next level of viewing experience. Four times the number of pixels of 1080p Full HD delivers stunning realism, natural motion and incredible detail. Experience this high-spec picture on everything you watch thanks to 4K upscaling. Samsung's innovative upscaling technology converts lower resolution content to a level of detail near U