Aveda Smooth Infusion Naturally Straight.Progressively straightens curls with every use.As you blow-dry your hair, plant-derived fibers help create a locking layer to help hold your hair straight, day after day*.Organic cassava root helps form a barrier against intense humidity to help you forget about frizz. Straight styling becomes faster and easier.*After 5 consecutive applications of naturally straight, hair will stay straight for up to 3 washes.All hair typesAll hair colours Shop At House Of Fraser