Our multiplying lash effect mascara envelops lashes with a luxurious oil-infused formula from root-to-tip to reveal layers of softer, denser lashes. The UK's #1 mascara* just got even better! New Lash Sensational Luscious mascara contains a luxurious oil-infused formula for a softer, denser multiplying lash effect. With our extraordinary patented fanning brush, the 10 layers of bristles reveals a full flourish of lashes. The liquid Ink formula coats from all sides ensuring full coverage.