Elizabeth Arden Beautiful Color Moisturizing Lipstick. Beautiful Color fuses with care. Lush, luxurious color that lasts for 12 hours*. Keep lips feel moisturized all daywith a single swipe of long-lasting, high pigment color that's comfortable to wear and sumptuously soft.*Based on a US clinical study of 30 women aged 25-65 over a 12 hour period.Clinically and dermatologist tested.Ultra-conditioning and hydrating, new Beautiful Color Moisturizing Lipstick immediately feels moisturized and smooth on your lips with rich, silky pigment in just one stroke. It's like a treat for your lips with luxurious wear and sumptuously soft comfort.Moisturising Shop At House Of Fraser