Roller lash Super-curling & lifting mascara Curl power! It's a roller for lashes. The eye-opening Hook 'n' Roll brush grabs, separates, lifts and curls. While the instant curve-setting formula holds for 12 hours! 97% said it visibly lifts lashes* 87% said it gives long-lasting curl* 94% said eyes look more wide open* *Consumer panel on 31 after 4 weeks