Instant Volume, Epic Lashes. Experience 1800% more volume and the look of false lashes with Velvet Noir Major Volume Mascara. The lash-maximising, curvy brush places the most volume at the hard-to-reach centre lash line, and the defining tip styles lashes for major drama. The ultra-concentrated black pigment delivers the greatest visual impact, and the Flash Volume Complex(TM) creates instant, smudge-free length and volume in three strokes or less. Marc's Inspiration: Inspired by Marc Jacobs's first beauty memory of his mother carefully shaving fibres from a velvet ribbon to create her own couture faux lashes, velvet noir reinvents this epic look. I have some very fond memories of watching my mother do her makeup before she'd go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She'd take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier: Marc Jacobs. 9g