In 2009, Giorgio Armani created Rouge D'Armani - a timeless lip couture signature exuberating elegance. The long-wear formula results in up to 8 hours of intense colour. Experience comfort and shine, without fading and feathering. Soft texture leaves lips feeling continuously hydrated. Lipstick packaged in an elegant black lacquered case with an exclusive magnetic closure. Sealed with a click. In 2016, the maestro of elegance has never been more desirable in its New Couture Colour Wardrobe. Joining the 10 bestselling shades in the catalogue are 14 stunning new shades, created by Giorgio Armani International Makeup Artsit, Linda Cantello. 4g