Prepare to get hooked. Vice Lipstick comes in a massive line-up of 100 addictive shades and six indulgent finishes—Urban Decay's biggest line-up yet! Vice has it all: Bold brights. Dark, sexy shades. Super-versatile neutrals. With so much variety it'll make your head spin, there's something for everyone — from new shades to cult favourites you thought you'd never see again. Urban Decay's huge assortment also includes more finishes than ever before: Mega Matte: super-intense matte Comfort Matte: the creamiest matte Cream: the original: creamy, badass luxury Metallised: cream with a high level of pearl Sheer: a punch of colour with a sheer, shiny finish Sheer Shimmer: slightly transparent finish with floating pearl and a smooth texture. The pigment load in Vice Lipstick is insane! Just one swipe provides an unbelievable laydown of colour. And every shade applies smoothly (without dragging or skipping), hugs lips, and feels amazing! Urban Decay's proprietary Pigment Infusion System™ gives the formula its super-creamy texture, rich payout and superior colour dispersion. This creamy formula is loaded with nourishing ingredients. A yummy butter blend comforts, hydrates and enhances, leaving lips soft and conditioned, never dry. Aloe vera, jojoba, avocado and babassu oils nourish and soften lips. Illipe butter (derived from Malaysian Illipe trees) provides long-lasting moisture. And vitamin C and vitamin E provide a hit of antioxidants. Vice Lipstick comes in a modernised, luxed-up version of Urban Decay's original lipstick case. And the shade-matched label (including the shade name and finish) makes it easy to find the right colour within the depths of your bag. Directions: Prime and define with Urban Decay's 24/7 Glide-On Lip Pencil, then follow with the matching shade of Vice Lipstick. The final result? A long-lasting lip look with insane colour pay-off. 24.1g
