Introducing Mr. Burberry. Classic yet contemporary; sophisticated and sensual. The new fragrance for men captures the essence of London and its moments, fusing classic scents of British perfumery with unexpected ingredients. An invigorating lotion infused with the fragrance of Mr. Burberry: a herbal-woody accord crafted with fresh top notes of crisp, zesty grapefruit and a seductive base of earthy vetiver and smoky guaiac wood. Applied directly after shaving, the lightweight, alcohol-free formula energises and refreshes to soothe and soften skin.