With age, skin has evolving anti-wrinkle needs. L'Oréal Paris has created Wrinkle Expert, a range specifically formulated to address the anti-wrinkle needs of the skin at every age. After the age of 35, the decrease of collagen in the skin may cause the loss of elasticity.Fine lines and wrinkles begin to appear. L'Oréal Paris wrinkle expert anti-wrinkle Hydrating Cream 35+ is designed to fight these first signs of ageing.