The big plus: Clinique's new formula now helps strengthen skin's own moisture barrier. More moisture stays in. Skin feels soft, springy. Has a healthy-looking glow. The big plus, with a new complex, this formula strengthens skins own moisture barrier by 54%. More moisture stays in. Skin feels soft, springy and has a beautiful glow. How to use: Apply twice a day to face and throat all over, or where needed. For best results, use after Facial Soap and Clarifying Lotion.