A powerful motor and convenient design makes the BaByliss Cordkeeper 2100 Hair Dryer perfect for drying and styling your hair. The full length cord retracts back into the handle of the Cordkeeper,making it ideal for travel and keeping it tidy during storage. A powerful 2100 W motor with two speed and two heat settings ensures fast drying, so you spend less time getting ready. Ionic technology helps with frizz control for a smooth, silky look, while nano-ceramic technology helps preserve your hair's natural beauty. Enjoy speedy drying and healthy-looking hair with the BaByliss Cordkeeper 2100 Hair Dryer.