Dove pro-age Shampoo is specifically designed to address the needs of ageing hair, giving it the look and feel of fuller and stronger hair and helping to reduce breakage. It works by helping to nourish hair from deep within the strands, so you'll visibly notice younger looking, thicker hair that feels full of strength. As hair ages, individual hair follicles shrink, giving the appearance of weak, brittle hair. With the right hair care products, the appearance of thinning hair in women is easy to take care of. Dove pro-age Shampoo is specifically designed to restore strength* to ageing hair and leave it looking thick and full.