Madder Root Shampoo restores warmth to chestnut, auburn and red tones in all types of hair. Gently cleanses hair and scalp For chestnut, auburn and red shades 1000ml (1 litre) Active Ingredients: This gentle formula contains madder root, a natural scalp-purifying ingredient, and organically grown red clover, a mild yet effective cleanser full of pure plant nutrients. Aveda's “Art and Science of Pure Flower and Plant Essences” calls for ingredients of the highest integrity. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society.