For beautiful, ageless hair Timeless Shampoo combats and reverses the changes in your hair as you age. Living Proof technology keeps your hair in its best condition, which means visibly healthy hair - no matter your age. Promotes visibly healthier hair with every wash Aids in strength, protecting from breakage Helps re-texturize dry, wiry, brittle hair without weighing it down Silicone-free and colour safe. Ideal for 40+ age hair.