The Colgate ProClinical 250+ Pink electric toothbrush gives you the dentist clean feeling you’d expect from over 140 years expertise. It’s been developed in partnership with Omron, worldwide leaders in home healthcare products and innovative sensing technology, to deliver 5X more plaque reduction at your gumline compared to a manual flat-trim toothbrush. And since it’s powerfully gentle, so easy to use and feels almost like a manual toothbrush, it’s the perfect choice for all the family.