Invented by a British mum, LapBaby is designed to keep baby secure whilst seated on the lap, enabling parents and carers to carry on with everyday activities, whilst nurturing their baby. LapBaby aids early cognitive, physical and social development as the adult can engage baby in reading, painting, drawing, block building, reach and grab. Ideal for multitasking, LapBaby also presents a range of other advantages to the parents, providing a simple solution to 'one-handed' mealtimes, working from home, and socialising with friends.