This deep pile cotton bath mat is the ideal accessory for your bathroom. Perfect for matching with your colour scheme. Treated with Micro-Fresh® technology to reduce odours and keep your bathmat fresher for longer. About Micro-Fresh® Technology Prevents odours, keeping your bath mat feeling fresher for longer Gentle on skin, remaining active wash after wash Prevents the growth of bacteria, even when you wash at 40°C 99.9% effective against bacteria such as E-coli, Salmonella and Listeria Effective for the useful life of the product