Cotton is renowned around the world for its softness, strength and absorbency. Pleasantly weighty and naturally plush, these 100% cotton mats have a deep, cut pile and a slip-resistant backing. They have a higher density of longer loops than the average shower mat, giving fantastic comfort and durability. About Micro-Fresh® Technology Prevents odours, keeping your shower mat feeling fresher for longer Gentle on skin, remaining active wash after wash Prevents the growth of bacteria, even when you wash at 40°C 99.9% effective against bacteria such as E-coli, Salmonella and Listeria Effective for the useful life of the product