Levi’s have made these Levis 120SF Classic Rib Cushioned Socks using soft, strong combed cotton to ensure that they are big on comfort, with a deeply looped pile inner, with a thickness bias towards the sole to give them impact absorption. The ‘120SF’ part of the name refers to a 120 needle construction and San Francisco, the company’s home.The two pairs of cotton rich regular length half calf socks offer ‘heavy duty comfort for the real world’ so clearly Levi’s are aiming them at active lifestyles and everyday use with sports sock styling. The contrast toned toe section feels ever-so slightly thicker than the rest of the sock, so we suspect they are slightly reinforced. Extra detail is added to the elasticated ribbed legs with a nod to the company heritage, a metal Levi’s brand ‘LS & Co. S.F.’ stud on one sock in each pair.(08/14)