Beetroot juice is popular with healthy eaters right up to high level elite athletes. Enjoy as part of your everyday healthy eating routine. Produced from organically grown beetroot picked at maturity, when the nutrient content is at its peak. Delicious drunk cold from the fridge, served as an aperitif or used in cooking to make soups and sauces. Beetroot juice is popular with healthy eaters right up to high level elite athletes. Enjoy as part of your everyday healthy eating routine. Produced from organically grown beetroot picked at maturity, when the nutrient content is at its peak. Delicious drunk cold from the fridge, served as an aperitif or used in cooking to make soups and sauces.