Beet IT Organic is a 70ml shot of concentrated organic beetroot juice (98%) cut with organic lemon juice (2%). Used by health conscious individuals of all ages, the Organic shot is a natural and organic source of dietary nitrate. There are no added preservatives. The Beet It shots were developed in conjunction with the Medical research teams at the William Harvey Research Institute and Exeter University to provide a consistently high dose of natural dietary nitrate. Their work with the Beet IT shots has attracted widespread press interest and there are now almost 40 universities world-wide that are working with them for investigations into the remarkable benefits of natural dietary nitrate supplementation. Beet It Organic shots consistently supply a dose of 0.3g dietary nitrate per shot (approximately equivalent to 300ml single strength Beetroot juice ? although the dose in juice is highly unpredictable). Product Features: A great natural source of dietary nitrate 100% natural organic ingredients The power of NO (nitric oxide) One of your 5-a-day Used worldwide for Medical research Beet IT Organic is a 70ml shot of concentrated organic beetroot juice (98%) cut with organic lemon juice (2%). Used by health conscious individuals of all ages, the Organic shot is a natural and organic source of dietary nitrate. There are no added preservatives. The Beet It shots were developed in conjunction with the Medical research teams at the William Harvey Research Institute and Exeter University to provide a consistently high dose of natural dietary nitrate. Their work with the Beet IT shots has attracted widespread press interest and there are now almost 40 universities world-wide that are working with them for investigations into the remarkable benefits of natural dietary nitrate supplementation. Beet It Organic shots consistently supply a dose of 0.3g dietary nitrate per shot (approximately equivalent to 300ml single strength Beetroot juice ? although the dose in juice is highly unpredictable). Product Features: A great natural source of dietary nitrate 100% natural organic ingredients The power of NO (nitric oxide) One of your 5-a-day Used worldwide for Medical research