This picnic bag is perfect for keeping lunches and picnics cool, fresh and tasty. The Basics is our value range of good quality products, at keen prices, for those times when you don't want (or need) to choose the most expensive option: if you have just moved into a new home, for example, or have a son or daughter off to university. It also means we have an even wider assortment of great products, so there's no need to go anywhere else.