The exceptionality of Giftology lies in its ease and convenience. Giftology is its own store within a store, front and centre in high traffic areas and busy retail intersections for easy, one stop shopping. Giftology's signature cylindrical tubes with whimsical sayings, in eye popping colours with gold accents and the prominent Waterford logo all add up to an elegant gift with luxury cachet ready for immediate presentation and instant delight. Waterford has mastered the science of giving with the Giftology Collection.