Shrovetide Sterling Silver Charm Sturston Goal 2017. G812. Silver charm designed and produced by our design team at head office in Ashbourne. This collection is exclusive to C.W Sellors and is not available any where else. The collection has been produced to commemorate the historic two day football game held once a year in Ashbourne 'Shrovetide'. All articles purchased from this collection are lovingly and securely dispatched with our unique Shrovetide gift box.